Marketing

Showing 1–16 of 20 results

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Life of Colour
Original price was: £26.99.Current price is: £19.99.
Why does red make us stop? Why is green associated with nature, gold with wealth and black with luxury?

Colour is far more than decoration. It influences how we think, how we feel, and how we make decisions.
In Life of Colour, marketing strategist Thom Poole explores the psychology, mythology, symbolism and commercial power of colour across cultures and throughout history. Drawing on examples from branding, advertising, religion, folklore and human perception, he reveals how colours shape behaviour and why understanding them can transform the way products, brands and experiences are designed.

Whether you work in marketing, branding, design or product development, this book offers a fascinating perspective on one of the most powerful forms of non-verbal communication.

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Life of Numbers (2nd Ed)
Original price was: £24.99.Current price is: £19.99.
Why do some numbers bring luck while others inspire fear? Why do businesses price products at £9.99 instead of £10? Why is the number 13 avoided in some cultures, while 8 is prized in others? In Life of Numbers, Thom Poole explores the psychology, mythology, symbolism and commercial influence of numbers across history and around the world. Blending cultural insight with marketing expertise, this fascinating companion to Life of Colour reveals how numbers quietly shape our perceptions, decisions and behaviour every day.

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Lunar Lore for Business
Original price was: £29.99.Current price is: £16.99.
Could timing be the missing ingredient in business success?

Every business decision has two parts: what you do and when you do it.

For centuries, farmers, sailors and civilisations around the world used the lunar calendar to determine the best time to plant, build, harvest and travel. Lunar Lore for Business explores how these same ancient principles can be applied to modern business.

From launching products and negotiating contracts to building customer relationships and planning marketing campaigns, Thom Poole presents a practical framework for using the natural rhythms of the Moon as an additional planning tool. This is not a book of predictions or horoscopes, it is a fresh way of thinking about timing, organisation and decision-making in business.

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Lunar Lore for Business
Original price was: £15.99.Current price is: £11.99.
Could timing be the missing ingredient in business success?

Every business decision has two parts: what you do and when you do it.

For centuries, farmers, sailors and civilisations around the world used the lunar calendar to determine the best time to plant, build, harvest and travel. Lunar Lore for Business explores how these same ancient principles can be applied to modern business.

From launching products and negotiating contracts to building customer relationships and planning marketing campaigns, Thom Poole presents a practical framework for using the natural rhythms of the Moon as an additional planning tool. This is not a book of predictions or horoscopes – it is a fresh way of thinking about timing, organisation and decision-making in business.

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Marketing Tribes
£19.99
Marketing isn’t about selling to customers. It’s about understanding the tribes they belong to.

Why do some brands inspire fierce loyalty while others struggle to be noticed? Why do people choose products that reflect who they are rather than simply what they need?

In Marketing Tribes, Thom Poole explores the powerful role of identity, belonging and social influence in shaping modern markets. Drawing on psychology, anthropology, behavioural science and decades of international marketing experience, he presents a fresh framework for understanding how people make decisions – and how organisations can build genuine, lasting connections with the communities they serve.

Whether you’re a marketer, business leader, entrepreneur or student, this thought-provoking book challenges conventional thinking and offers a new perspective on how successful brands are built.

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Monthly Lunar Journal
Original price was: £10.99.Current price is: £7.99.
Turn observation into understanding.

The Monthly Lunar Journal is a practical workbook designed to help you record how the changing phases of the Moon relate to your daily life. Whether you’re exploring lunar planning for business, health, relationships or personal development, this journal provides a simple framework for tracking patterns that might otherwise go unnoticed.

Record the Moon’s phase and zodiac sign alongside your activities, emotions, successes and challenges, then compare your observations over time. As the weeks and months pass, you’ll begin building your own personal reference guide based on real experience rather than assumption.

Whether used on its own or alongside Lunar Lore for Business, this journal encourages thoughtful observation, helping you discover whether working with natural cycles can improve your planning, organisation and decision-making.

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Play It By Trust
Original price was: £10.99.Current price is: £8.99.
In a world where trust is increasingly difficult to earn, it has become every organisation’s most valuable asset.

Play It By Trust explores why ethical marketing is not simply the right thing to do, it is also good business. Drawing on practical experience from the digital marketing world, Thom Poole explains how organisations can build lasting customer relationships through honesty, transparency and integrity, creating brands that customers are willing to believe in and recommend.

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Play It By Trust
Original price was: £16.99.Current price is: £14.99.
In a world where trust is increasingly difficult to earn, it has become every organisation’s most valuable asset.

Play It By Trust explores why ethical marketing is not simply the right thing to do – it is also good business. Drawing on practical experience from the digital marketing world, Thom Poole explains how organisations can build lasting customer relationships through honesty, transparency and integrity, creating brands that customers are willing to believe in and recommend.

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Pocket Guru for Facebook Marketing
Original price was: £4.99.Current price is: £3.99.
Meta Marketing now extends far beyond Facebook itself, bringing together Facebook, Instagram, Messenger and WhatsApp within a single AI-powered marketing ecosystem.

Pocket Guru for Facebook Marketing explains the principles behind successful Meta campaigns, from creating engaging content and building audiences to advertising, analytics and performance measurement. Written in a concise, accessible style, it provides practical guidance for business owners, marketers and students seeking a clear understanding of modern social media marketing.

Part of the Pocket Guru series, this guide delivers essential knowledge without unnecessary complexity.

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Pocket Guru on Mobile Marketing
Original price was: £7.99.Current price is: £5.99.
Marketing in the Palm of Your Customer’s Hand

Mobile devices have become the first screen for billions of people. They influence how we search, shop, communicate, travel and make purchasing decisions. For many organisations, mobile is no longer another marketing channel—it’s the centre of the customer experience.

Yet despite its importance, mobile marketing is often misunderstood. New technologies appear almost daily, platforms evolve constantly, and many organisations focus on tactics before understanding how customers actually use their devices.

What You’ll Learn

Pocket Guru on Mobile Marketing provides a practical introduction to one of the most influential areas of modern marketing.

Drawing on decades of experience in digital marketing and mobile technology, Thom Poole explains the principles that remain relevant regardless of changing platforms or devices.

Inside you’ll explore topics including:
- Mobile-first customer behaviour
- Mobile websites and user experience
- Mobile apps and customer engagement
- SMS and push notifications
- Location-based marketing
- Privacy, ethics and customer trust
- Integrating mobile into wider marketing strategies
Part of the Pocket Guru Series

The Pocket Guru books are designed for busy professionals who want concise, practical guidance without unnecessary theory. Each title focuses on a single subject, providing clear explanations, practical frameworks and immediately usable ideas in an accessible pocket-sized format.

Who Should Read This Book?

This guide is ideal for:
- Marketing professionals
- Small business owners
- Digital marketers
- Students
- Entrepreneurs
- Anyone developing a mobile-first marketing strategy
Whether you’re new to mobile marketing or refreshing your knowledge, this book provides a clear foundation for understanding how mobile continues to reshape customer relationships.

About the Author

Thom Poole has worked at the forefront of digital marketing since the earliest days of commercial mobile technology. Having advised organisations across more than seventy countries, he combines practical experience with a strong focus on customer behaviour, technology and ethical marketing.
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Pocket Guru on Price Marketing
Original price was: £5.99.Current price is: £4.99.
Price is where strategy meets reality. Every pricing decision influences customer perception, brand value and commercial success.

Pocket Guru on Price Marketing offers a practical introduction to the principles of effective pricing, combining marketing strategy, behavioural economics and commercial insight in a concise, accessible guide. Learn how pricing shapes customer behaviour, supports profitability and strengthens long-term business performance through value-based pricing, pricing psychology, competitive positioning and modern revenue models.

Written for business owners, marketers, entrepreneurs and students, this Pocket Guru title provides practical frameworks that can be applied across a wide range of industries. Whether launching a new product, refining an existing strategy or developing a stronger understanding of pricing, this guide will help you make informed decisions with confidence, clarity and commercial discipline.

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Pocket Guru to TikTok Marketing
Original price was: £7.99.Current price is: £5.99.
TikTok has become one of the world’s most influential marketing platforms, giving businesses of every size the opportunity to reach new audiences through authentic, engaging content. Pocket Guru on TikTok Marketing explains how the platform really works, helping marketers, entrepreneurs and content creators develop effective strategies, understand the algorithm and turn creativity into measurable business results.

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The Little Cook Book of Customer Relationship Marketing
Original price was: £7.99.Current price is: £5.99.
Customer Relationship Marketing (CRM) is about far more than software. It is the discipline of understanding customers, building lasting relationships and using information to create better business decisions. The Little Cook Book of Customer Relationship Marketing presents CRM through a series of practical “recipes”, helping organisations transform customer data into meaningful insight, stronger loyalty and sustainable growth. Whether you are implementing your first CRM system or seeking to maximise an existing investment, this accessible guide provides the essential ingredients for long-term success.

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The Little Cook Book of Digital Marketing Strategy
Original price was: £7.99.Current price is: £5.99.
Digital success doesn’t happen by accident, it begins with a strategy.

The Little Cook Book of Digital Marketing Strategy provides a practical introduction to planning, developing and managing an effective digital presence. Using the familiar “ingredients” and “recipes” approach of the Little Cook Book series, Thom Poole explains how websites, email, branding and digital communications work together to create a coherent marketing strategy that supports long-term business growth.

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The Little Cook Book of Email Marketing
Original price was: £9.99.Current price is: £6.99.
Email remains one of the most powerful marketing tools ever created.

The Little Cook Book of Email Marketing introduces the principles of successful email communication, showing how businesses can build relationships, increase customer loyalty and create effective marketing campaigns without overwhelming their audience. Using the familiar “ingredients” and “recipes” approach of the Little Cook Book series, Thom Poole explains how thoughtful, customer-focused email marketing delivers better results than simply sending more messages.

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The Little Cook Book Of Marketing
Original price was: £7.99.Current price is: £4.99.
Marketing doesn’t have to be complicated.

Whether you’re starting a new business, running a small company or simply want to understand why some brands succeed while others disappear, The Little Cook Book of Marketing introduces the essential principles of modern marketing in a clear, practical and enjoyable way. Using the unique “Little Cook Book” approach, Thom Poole breaks marketing down into simple, digestible concepts that anyone can understand and apply.

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