Showing 17–20 of 20 results
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Sale!
£7.99 Original price was: £7.99.£5.99Current price is: £5.99.
Great businesses don’t simply create products, they create products that customers want to buy.
The Little Cook Book of New Product Development provides a practical introduction to the process of transforming ideas into successful products and services. Using the familiar “ingredients” and “recipes” approach of the Little Cook Book series, Thom Poole explains how organisations can generate ideas, evaluate opportunities, reduce development risks and bring innovations to market more effectively.
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Sale!
£7.83 Original price was: £7.83.£5.99Current price is: £5.99.
Social media has transformed the way businesses communicate with their customers.
The Little Cook Book of Social Media Marketing introduces the fundamental principles behind successful social networking, helping businesses understand how online communities, conversations and relationships can become powerful marketing tools. Written in an accessible style, this practical guide explains how social media fits into a wider marketing strategy and why engagement, rather than interruption, lies at the heart of digital success.
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£27.99
How do dictators rise to power? More importantly, why do so many people willingly help them stay there?
From the propaganda machines of the twentieth century to the misinformation battles of the digital age, The Propaganda of Tyrants explores the psychological, political and social forces that enable authoritarian leaders to manipulate public opinion, silence opposition and reshape reality itself.
Drawing on history, psychology and modern communication theory, Thom Poole examines the techniques used by tyrants throughout history, and explains why the same principles remain relevant today.
This is not simply a book about the past. It is an exploration of influence, persuasion and power that helps readers recognise propaganda wherever it appears.
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£19.99
Marketing technology changes constantly. Human psychology changes far more slowly.
Why do customers trust one brand over another? Why do some messages inspire action while others are ignored? Why do organisations with similar products achieve dramatically different results?
In The Psychology of Marketing Influence, Thom Poole explores the psychological forces that shape every commercial decision. Combining behavioural science with more than three decades of international marketing and leadership experience, he explains how meaning, perception, trust and human behaviour influence customers, organisations and markets.
Rather than focusing on marketing tactics or the latest digital trends, this book examines the timeless principles that underpin influence, decision-making and commercial success – offering practical insights for marketers, business leaders, entrepreneurs and anyone responsible for shaping decisions.
