Business

Showing 1–16 of 22 results

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Life of Colour
Original price was: £26.99.Current price is: £19.99.
Why does red make us stop? Why is green associated with nature, gold with wealth and black with luxury?

Colour is far more than decoration. It influences how we think, how we feel, and how we make decisions.
In Life of Colour, marketing strategist Thom Poole explores the psychology, mythology, symbolism and commercial power of colour across cultures and throughout history. Drawing on examples from branding, advertising, religion, folklore and human perception, he reveals how colours shape behaviour and why understanding them can transform the way products, brands and experiences are designed.

Whether you work in marketing, branding, design or product development, this book offers a fascinating perspective on one of the most powerful forms of non-verbal communication.

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Life of Numbers (2nd Ed)
Original price was: £24.99.Current price is: £19.99.
Why do some numbers bring luck while others inspire fear? Why do businesses price products at £9.99 instead of £10? Why is the number 13 avoided in some cultures, while 8 is prized in others? In Life of Numbers, Thom Poole explores the psychology, mythology, symbolism and commercial influence of numbers across history and around the world. Blending cultural insight with marketing expertise, this fascinating companion to Life of Colour reveals how numbers quietly shape our perceptions, decisions and behaviour every day.

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Lunar Lore for Business
Original price was: £29.99.Current price is: £16.99.
Could timing be the missing ingredient in business success?

Every business decision has two parts: what you do and when you do it.

For centuries, farmers, sailors and civilisations around the world used the lunar calendar to determine the best time to plant, build, harvest and travel. Lunar Lore for Business explores how these same ancient principles can be applied to modern business.

From launching products and negotiating contracts to building customer relationships and planning marketing campaigns, Thom Poole presents a practical framework for using the natural rhythms of the Moon as an additional planning tool. This is not a book of predictions or horoscopes, it is a fresh way of thinking about timing, organisation and decision-making in business.

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Lunar Lore for Business
Original price was: £15.99.Current price is: £11.99.
Could timing be the missing ingredient in business success?

Every business decision has two parts: what you do and when you do it.

For centuries, farmers, sailors and civilisations around the world used the lunar calendar to determine the best time to plant, build, harvest and travel. Lunar Lore for Business explores how these same ancient principles can be applied to modern business.

From launching products and negotiating contracts to building customer relationships and planning marketing campaigns, Thom Poole presents a practical framework for using the natural rhythms of the Moon as an additional planning tool. This is not a book of predictions or horoscopes – it is a fresh way of thinking about timing, organisation and decision-making in business.

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Marketing Tribes
£19.99
Marketing isn’t about selling to customers. It’s about understanding the tribes they belong to.

Why do some brands inspire fierce loyalty while others struggle to be noticed? Why do people choose products that reflect who they are rather than simply what they need?

In Marketing Tribes, Thom Poole explores the powerful role of identity, belonging and social influence in shaping modern markets. Drawing on psychology, anthropology, behavioural science and decades of international marketing experience, he presents a fresh framework for understanding how people make decisions – and how organisations can build genuine, lasting connections with the communities they serve.

Whether you’re a marketer, business leader, entrepreneur or student, this thought-provoking book challenges conventional thinking and offers a new perspective on how successful brands are built.

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Monthly Lunar Journal
Original price was: £10.99.Current price is: £7.99.
Turn observation into understanding.

The Monthly Lunar Journal is a practical workbook designed to help you record how the changing phases of the Moon relate to your daily life. Whether you’re exploring lunar planning for business, health, relationships or personal development, this journal provides a simple framework for tracking patterns that might otherwise go unnoticed.

Record the Moon’s phase and zodiac sign alongside your activities, emotions, successes and challenges, then compare your observations over time. As the weeks and months pass, you’ll begin building your own personal reference guide based on real experience rather than assumption.

Whether used on its own or alongside Lunar Lore for Business, this journal encourages thoughtful observation, helping you discover whether working with natural cycles can improve your planning, organisation and decision-making.

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Play It By Trust
Original price was: £10.99.Current price is: £8.99.
In a world where trust is increasingly difficult to earn, it has become every organisation’s most valuable asset.

Play It By Trust explores why ethical marketing is not simply the right thing to do, it is also good business. Drawing on practical experience from the digital marketing world, Thom Poole explains how organisations can build lasting customer relationships through honesty, transparency and integrity, creating brands that customers are willing to believe in and recommend.

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Play It By Trust
Original price was: £16.99.Current price is: £14.99.
In a world where trust is increasingly difficult to earn, it has become every organisation’s most valuable asset.

Play It By Trust explores why ethical marketing is not simply the right thing to do – it is also good business. Drawing on practical experience from the digital marketing world, Thom Poole explains how organisations can build lasting customer relationships through honesty, transparency and integrity, creating brands that customers are willing to believe in and recommend.

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Pocket Guru for International Business
Original price was: £7.99.Current price is: £5.99.
Expand Your Business. Navigate the World.
Pocket Guru – International Business is your practical guide to entering and thriving in global markets.

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Pocket Guru on CRM
Original price was: £7.99.Current price is: £5.99.
Customer Relationship Management (CRM) has evolved far beyond databases and marketing software. Today it is the strategic discipline that connects customer insight, technology and business performance. Pocket Guru on CRM provides a practical introduction to modern CRM, explaining how organisations can use data, customer journeys and personalisation to build stronger relationships, improve loyalty and create lasting commercial value.

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Pocket Guru on Mobile Marketing
Original price was: £7.99.Current price is: £5.99.
Marketing in the Palm of Your Customer’s Hand

Mobile devices have become the first screen for billions of people. They influence how we search, shop, communicate, travel and make purchasing decisions. For many organisations, mobile is no longer another marketing channel—it’s the centre of the customer experience.

Yet despite its importance, mobile marketing is often misunderstood. New technologies appear almost daily, platforms evolve constantly, and many organisations focus on tactics before understanding how customers actually use their devices.

What You’ll Learn

Pocket Guru on Mobile Marketing provides a practical introduction to one of the most influential areas of modern marketing.

Drawing on decades of experience in digital marketing and mobile technology, Thom Poole explains the principles that remain relevant regardless of changing platforms or devices.

Inside you’ll explore topics including:
- Mobile-first customer behaviour
- Mobile websites and user experience
- Mobile apps and customer engagement
- SMS and push notifications
- Location-based marketing
- Privacy, ethics and customer trust
- Integrating mobile into wider marketing strategies
Part of the Pocket Guru Series

The Pocket Guru books are designed for busy professionals who want concise, practical guidance without unnecessary theory. Each title focuses on a single subject, providing clear explanations, practical frameworks and immediately usable ideas in an accessible pocket-sized format.

Who Should Read This Book?

This guide is ideal for:
- Marketing professionals
- Small business owners
- Digital marketers
- Students
- Entrepreneurs
- Anyone developing a mobile-first marketing strategy
Whether you’re new to mobile marketing or refreshing your knowledge, this book provides a clear foundation for understanding how mobile continues to reshape customer relationships.

About the Author

Thom Poole has worked at the forefront of digital marketing since the earliest days of commercial mobile technology. Having advised organisations across more than seventy countries, he combines practical experience with a strong focus on customer behaviour, technology and ethical marketing.
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Pocket Guru on Price Marketing
Original price was: £5.99.Current price is: £4.99.
Price is where strategy meets reality. Every pricing decision influences customer perception, brand value and commercial success.

Pocket Guru on Price Marketing offers a practical introduction to the principles of effective pricing, combining marketing strategy, behavioural economics and commercial insight in a concise, accessible guide. Learn how pricing shapes customer behaviour, supports profitability and strengthens long-term business performance through value-based pricing, pricing psychology, competitive positioning and modern revenue models.

Written for business owners, marketers, entrepreneurs and students, this Pocket Guru title provides practical frameworks that can be applied across a wide range of industries. Whether launching a new product, refining an existing strategy or developing a stronger understanding of pricing, this guide will help you make informed decisions with confidence, clarity and commercial discipline.

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Pocket Guru on Search Engine Marketing
Original price was: £5.99.Current price is: £4.99.
Search has evolved far beyond traditional SEO. Today’s digital landscape combines organic search, paid advertising, artificial intelligence and Generative Engine Optimisation (GEO) to shape how businesses are discovered online.

Pocket Guru on Search Engine Marketing provides a practical introduction to the principles behind modern search strategy, explaining how SEO, PPC and AI-driven search work together to improve visibility, attract the right audiences and support long-term business growth. Covering search intent, content strategy, landing page optimisation, analytics and performance measurement, this concise guide delivers clear, actionable advice for business owners, marketers, entrepreneurs and students.

Part of the Pocket Guru series, it offers an accessible framework for understanding today’s rapidly changing search environment and building a sustainable strategy for success in the age of intelligent search.

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Pocket Guru to TikTok Marketing
Original price was: £7.99.Current price is: £5.99.
TikTok has become one of the world’s most influential marketing platforms, giving businesses of every size the opportunity to reach new audiences through authentic, engaging content. Pocket Guru on TikTok Marketing explains how the platform really works, helping marketers, entrepreneurs and content creators develop effective strategies, understand the algorithm and turn creativity into measurable business results.

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The Effective Elevator Pitch
£9.99
Every great opportunity begins with a conversation.

Whether you’re meeting a potential client, introducing yourself at a networking event, attending an interview or presenting a new business idea, your ability to explain your value quickly and confidently can shape the outcome.

The Effective Elevator Pitch provides a practical framework for creating a memorable introduction that feels natural, authentic and persuasive. Through practical advice, examples and exercises, you’ll learn how to communicate with clarity, adapt your message for different audiences and leave a lasting impression.

Learn how to:
- Develop a concise, memorable message
- Engage both emotionally and intellectually
- Adapt your pitch for different situations
- Deliver with confidence and authenticity
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The Little Cook Book of Digital Marketing Strategy
Original price was: £7.99.Current price is: £5.99.
Digital success doesn’t happen by accident, it begins with a strategy.

The Little Cook Book of Digital Marketing Strategy provides a practical introduction to planning, developing and managing an effective digital presence. Using the familiar “ingredients” and “recipes” approach of the Little Cook Book series, Thom Poole explains how websites, email, branding and digital communications work together to create a coherent marketing strategy that supports long-term business growth.

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