Digital

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Play It By Trust
Original price was: £10.99.Current price is: £8.99.
In a world where trust is increasingly difficult to earn, it has become every organisation’s most valuable asset.

Play It By Trust explores why ethical marketing is not simply the right thing to do, it is also good business. Drawing on practical experience from the digital marketing world, Thom Poole explains how organisations can build lasting customer relationships through honesty, transparency and integrity, creating brands that customers are willing to believe in and recommend.

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Play It By Trust
Original price was: £16.99.Current price is: £14.99.
In a world where trust is increasingly difficult to earn, it has become every organisation’s most valuable asset.

Play It By Trust explores why ethical marketing is not simply the right thing to do – it is also good business. Drawing on practical experience from the digital marketing world, Thom Poole explains how organisations can build lasting customer relationships through honesty, transparency and integrity, creating brands that customers are willing to believe in and recommend.

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Pocket Guru for Facebook Marketing
Original price was: £4.99.Current price is: £3.99.
Meta Marketing now extends far beyond Facebook itself, bringing together Facebook, Instagram, Messenger and WhatsApp within a single AI-powered marketing ecosystem.

Pocket Guru for Facebook Marketing explains the principles behind successful Meta campaigns, from creating engaging content and building audiences to advertising, analytics and performance measurement. Written in a concise, accessible style, it provides practical guidance for business owners, marketers and students seeking a clear understanding of modern social media marketing.

Part of the Pocket Guru series, this guide delivers essential knowledge without unnecessary complexity.

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Pocket Guru on CRM
Original price was: £7.99.Current price is: £5.99.
Customer Relationship Management (CRM) has evolved far beyond databases and marketing software. Today it is the strategic discipline that connects customer insight, technology and business performance. Pocket Guru on CRM provides a practical introduction to modern CRM, explaining how organisations can use data, customer journeys and personalisation to build stronger relationships, improve loyalty and create lasting commercial value.

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Pocket Guru on Mobile Marketing
Original price was: £7.99.Current price is: £5.99.
Marketing in the Palm of Your Customer’s Hand

Mobile devices have become the first screen for billions of people. They influence how we search, shop, communicate, travel and make purchasing decisions. For many organisations, mobile is no longer another marketing channel—it’s the centre of the customer experience.

Yet despite its importance, mobile marketing is often misunderstood. New technologies appear almost daily, platforms evolve constantly, and many organisations focus on tactics before understanding how customers actually use their devices.

What You’ll Learn

Pocket Guru on Mobile Marketing provides a practical introduction to one of the most influential areas of modern marketing.

Drawing on decades of experience in digital marketing and mobile technology, Thom Poole explains the principles that remain relevant regardless of changing platforms or devices.

Inside you’ll explore topics including:
- Mobile-first customer behaviour
- Mobile websites and user experience
- Mobile apps and customer engagement
- SMS and push notifications
- Location-based marketing
- Privacy, ethics and customer trust
- Integrating mobile into wider marketing strategies
Part of the Pocket Guru Series

The Pocket Guru books are designed for busy professionals who want concise, practical guidance without unnecessary theory. Each title focuses on a single subject, providing clear explanations, practical frameworks and immediately usable ideas in an accessible pocket-sized format.

Who Should Read This Book?

This guide is ideal for:
- Marketing professionals
- Small business owners
- Digital marketers
- Students
- Entrepreneurs
- Anyone developing a mobile-first marketing strategy
Whether you’re new to mobile marketing or refreshing your knowledge, this book provides a clear foundation for understanding how mobile continues to reshape customer relationships.

About the Author

Thom Poole has worked at the forefront of digital marketing since the earliest days of commercial mobile technology. Having advised organisations across more than seventy countries, he combines practical experience with a strong focus on customer behaviour, technology and ethical marketing.
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Pocket Guru on Search Engine Marketing
Original price was: £5.99.Current price is: £4.99.
Search has evolved far beyond traditional SEO. Today’s digital landscape combines organic search, paid advertising, artificial intelligence and Generative Engine Optimisation (GEO) to shape how businesses are discovered online.

Pocket Guru on Search Engine Marketing provides a practical introduction to the principles behind modern search strategy, explaining how SEO, PPC and AI-driven search work together to improve visibility, attract the right audiences and support long-term business growth. Covering search intent, content strategy, landing page optimisation, analytics and performance measurement, this concise guide delivers clear, actionable advice for business owners, marketers, entrepreneurs and students.

Part of the Pocket Guru series, it offers an accessible framework for understanding today’s rapidly changing search environment and building a sustainable strategy for success in the age of intelligent search.

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Pocket Guru to TikTok Marketing
Original price was: £7.99.Current price is: £5.99.
TikTok has become one of the world’s most influential marketing platforms, giving businesses of every size the opportunity to reach new audiences through authentic, engaging content. Pocket Guru on TikTok Marketing explains how the platform really works, helping marketers, entrepreneurs and content creators develop effective strategies, understand the algorithm and turn creativity into measurable business results.

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The Little Cook Book of Customer Relationship Marketing
Original price was: £7.99.Current price is: £5.99.
Customer Relationship Marketing (CRM) is about far more than software. It is the discipline of understanding customers, building lasting relationships and using information to create better business decisions. The Little Cook Book of Customer Relationship Marketing presents CRM through a series of practical “recipes”, helping organisations transform customer data into meaningful insight, stronger loyalty and sustainable growth. Whether you are implementing your first CRM system or seeking to maximise an existing investment, this accessible guide provides the essential ingredients for long-term success.

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The Little Cook Book of Digital Marketing Strategy
Original price was: £7.99.Current price is: £5.99.
Digital success doesn’t happen by accident, it begins with a strategy.

The Little Cook Book of Digital Marketing Strategy provides a practical introduction to planning, developing and managing an effective digital presence. Using the familiar “ingredients” and “recipes” approach of the Little Cook Book series, Thom Poole explains how websites, email, branding and digital communications work together to create a coherent marketing strategy that supports long-term business growth.

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The Little Cook Book of Email Marketing
Original price was: £9.99.Current price is: £6.99.
Email remains one of the most powerful marketing tools ever created.

The Little Cook Book of Email Marketing introduces the principles of successful email communication, showing how businesses can build relationships, increase customer loyalty and create effective marketing campaigns without overwhelming their audience. Using the familiar “ingredients” and “recipes” approach of the Little Cook Book series, Thom Poole explains how thoughtful, customer-focused email marketing delivers better results than simply sending more messages.

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The Little Cook Book Of Social Media Marketing
Original price was: £7.83.Current price is: £5.99.
Social media has transformed the way businesses communicate with their customers.

The Little Cook Book of Social Media Marketing introduces the fundamental principles behind successful social networking, helping businesses understand how online communities, conversations and relationships can become powerful marketing tools. Written in an accessible style, this practical guide explains how social media fits into a wider marketing strategy and why engagement, rather than interruption, lies at the heart of digital success.

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Marketing in the Palm of Your Customer’s Hand

What You’ll Learn

Part of the Pocket Guru Series

Who Should Read This Book?

About the Author