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£19.99
Marketing isn’t about selling to customers. It’s about understanding the tribes they belong to.
Why do some brands inspire fierce loyalty while others struggle to be noticed? Why do people choose products that reflect who they are rather than simply what they need?
In Marketing Tribes, Thom Poole explores the powerful role of identity, belonging and social influence in shaping modern markets. Drawing on psychology, anthropology, behavioural science and decades of international marketing experience, he presents a fresh framework for understanding how people make decisions – and how organisations can build genuine, lasting connections with the communities they serve.
Whether you’re a marketer, business leader, entrepreneur or student, this thought-provoking book challenges conventional thinking and offers a new perspective on how successful brands are built.
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£19.99
Marketing technology changes constantly. Human psychology changes far more slowly.
Why do customers trust one brand over another? Why do some messages inspire action while others are ignored? Why do organisations with similar products achieve dramatically different results?
In The Psychology of Marketing Influence, Thom Poole explores the psychological forces that shape every commercial decision. Combining behavioural science with more than three decades of international marketing and leadership experience, he explains how meaning, perception, trust and human behaviour influence customers, organisations and markets.
Rather than focusing on marketing tactics or the latest digital trends, this book examines the timeless principles that underpin influence, decision-making and commercial success – offering practical insights for marketers, business leaders, entrepreneurs and anyone responsible for shaping decisions.
