branding

Why does red make us stop? Why is green associated with nature, gold with wealth and black with luxury?

Colour is far more than decoration. It influences how we think, how we feel, and how we make decisions.
In Life of Colour, marketing strategist Thom Poole explores the psychology, mythology, symbolism and commercial power of colour across cultures and throughout history. Drawing on examples from branding, advertising, religion, folklore and human perception, he reveals how colours shape behaviour and why understanding them can transform the way products, brands and experiences are designed.

Whether you work in marketing, branding, design or product development, this book offers a fascinating perspective on one of the most powerful forms of non-verbal communication.