business alignment

Could timing be the missing ingredient in business success?

Every business decision has two parts: what you do and when you do it.

For centuries, farmers, sailors and civilisations around the world used the lunar calendar to determine the best time to plant, build, harvest and travel. Lunar Lore for Business explores how these same ancient principles can be applied to modern business.

From launching products and negotiating contracts to building customer relationships and planning marketing campaigns, Thom Poole presents a practical framework for using the natural rhythms of the Moon as an additional planning tool. This is not a book of predictions or horoscopes – it is a fresh way of thinking about timing, organisation and decision-making in business.