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Sale!
£10.99 Original price was: £10.99.£8.99Current price is: £8.99.
In a world where trust is increasingly difficult to earn, it has become every organisation’s most valuable asset.
Play It By Trust explores why ethical marketing is not simply the right thing to do, it is also good business. Drawing on practical experience from the digital marketing world, Thom Poole explains how organisations can build lasting customer relationships through honesty, transparency and integrity, creating brands that customers are willing to believe in and recommend.
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Sale!
£16.99 Original price was: £16.99.£14.99Current price is: £14.99.
In a world where trust is increasingly difficult to earn, it has become every organisation’s most valuable asset.
Play It By Trust explores why ethical marketing is not simply the right thing to do – it is also good business. Drawing on practical experience from the digital marketing world, Thom Poole explains how organisations can build lasting customer relationships through honesty, transparency and integrity, creating brands that customers are willing to believe in and recommend.
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Sale!
£14.99 Original price was: £14.99.£9.99Current price is: £9.99.
Every successful business is built on trust. Every lasting customer relationship depends upon it. Yet few organisations truly understand how trust is created, strengthened or repaired. In The Little Cook Book of Trust, Thom Poole explores the essential ingredients of trust through a series of practical, accessible “recipes”, helping leaders, marketers and business professionals turn trust into a genuine competitive advantage.
