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Sale!
£7.99 Original price was: £7.99.£5.99Current price is: £5.99.
Customer Relationship Management (CRM) has evolved far beyond databases and marketing software. Today it is the strategic discipline that connects customer insight, technology and business performance. Pocket Guru on CRM provides a practical introduction to modern CRM, explaining how organisations can use data, customer journeys and personalisation to build stronger relationships, improve loyalty and create lasting commercial value.
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Sale!
£7.99 Original price was: £7.99.£5.99Current price is: £5.99.
Customer Relationship Marketing (CRM) is about far more than software. It is the discipline of understanding customers, building lasting relationships and using information to create better business decisions. The Little Cook Book of Customer Relationship Marketing presents CRM through a series of practical “recipes”, helping organisations transform customer data into meaningful insight, stronger loyalty and sustainable growth. Whether you are implementing your first CRM system or seeking to maximise an existing investment, this accessible guide provides the essential ingredients for long-term success.
