digital marketing strategy

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  • Sale! Pocket Guru for Facebook Marketing

    Pocket Guru for Facebook Marketing

    Original price was: £4.99.Current price is: £3.99.

    Meta Marketing now extends far beyond Facebook itself, bringing together Facebook, Instagram, Messenger and WhatsApp within a single AI-powered marketing ecosystem.

    Pocket Guru for Facebook Marketing explains the principles behind successful Meta campaigns, from creating engaging content and building audiences to advertising, analytics and performance measurement. Written in a concise, accessible style, it provides practical guidance for business owners, marketers and students seeking a clear understanding of modern social media marketing.

    Part of the Pocket Guru series, this guide delivers essential knowledge without unnecessary complexity.

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  • Sale! Pocket Guru on Search Engine Marketing

    Pocket Guru on Search Engine Marketing

    Original price was: £5.99.Current price is: £4.99.

    Search has evolved far beyond traditional SEO. Today’s digital landscape combines organic search, paid advertising, artificial intelligence and Generative Engine Optimisation (GEO) to shape how businesses are discovered online.

    Pocket Guru on Search Engine Marketing provides a practical introduction to the principles behind modern search strategy, explaining how SEO, PPC and AI-driven search work together to improve visibility, attract the right audiences and support long-term business growth. Covering search intent, content strategy, landing page optimisation, analytics and performance measurement, this concise guide delivers clear, actionable advice for business owners, marketers, entrepreneurs and students.

    Part of the Pocket Guru series, it offers an accessible framework for understanding today’s rapidly changing search environment and building a sustainable strategy for success in the age of intelligent search.

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  • Sale! The Little Cook Book of Digital Marketing Strategy

    The Little Cook Book of Digital Marketing Strategy

    Original price was: £7.99.Current price is: £5.99.

    Digital success doesn’t happen by accident, it begins with a strategy.

    The Little Cook Book of Digital Marketing Strategy provides a practical introduction to planning, developing and managing an effective digital presence. Using the familiar “ingredients” and “recipes” approach of the Little Cook Book series, Thom Poole explains how websites, email, branding and digital communications work together to create a coherent marketing strategy that supports long-term business growth.

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