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Sale!
£10.99 Original price was: £10.99.£8.99Current price is: £8.99.
In a world where trust is increasingly difficult to earn, it has become every organisation’s most valuable asset.
Play It By Trust explores why ethical marketing is not simply the right thing to do, it is also good business. Drawing on practical experience from the digital marketing world, Thom Poole explains how organisations can build lasting customer relationships through honesty, transparency and integrity, creating brands that customers are willing to believe in and recommend.
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Sale!
£16.99 Original price was: £16.99.£14.99Current price is: £14.99.
In a world where trust is increasingly difficult to earn, it has become every organisation’s most valuable asset.
Play It By Trust explores why ethical marketing is not simply the right thing to do – it is also good business. Drawing on practical experience from the digital marketing world, Thom Poole explains how organisations can build lasting customer relationships through honesty, transparency and integrity, creating brands that customers are willing to believe in and recommend.
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Sale!
£7.99 Original price was: £7.99.£5.99Current price is: £5.99.
TikTok has become one of the world’s most influential marketing platforms, giving businesses of every size the opportunity to reach new audiences through authentic, engaging content. Pocket Guru on TikTok Marketing explains how the platform really works, helping marketers, entrepreneurs and content creators develop effective strategies, understand the algorithm and turn creativity into measurable business results.
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£19.99
Marketing technology changes constantly. Human psychology changes far more slowly.
Why do customers trust one brand over another? Why do some messages inspire action while others are ignored? Why do organisations with similar products achieve dramatically different results?
In The Psychology of Marketing Influence, Thom Poole explores the psychological forces that shape every commercial decision. Combining behavioural science with more than three decades of international marketing and leadership experience, he explains how meaning, perception, trust and human behaviour influence customers, organisations and markets.
Rather than focusing on marketing tactics or the latest digital trends, this book examines the timeless principles that underpin influence, decision-making and commercial success – offering practical insights for marketers, business leaders, entrepreneurs and anyone responsible for shaping decisions.
