email marketing

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The Little Cook Book of Customer Relationship Marketing
Original price was: £7.99.Current price is: £5.99.
Customer Relationship Marketing (CRM) is about far more than software. It is the discipline of understanding customers, building lasting relationships and using information to create better business decisions. The Little Cook Book of Customer Relationship Marketing presents CRM through a series of practical “recipes”, helping organisations transform customer data into meaningful insight, stronger loyalty and sustainable growth. Whether you are implementing your first CRM system or seeking to maximise an existing investment, this accessible guide provides the essential ingredients for long-term success.

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The Little Cook Book of Email Marketing
Original price was: £9.99.Current price is: £6.99.
Email remains one of the most powerful marketing tools ever created.

The Little Cook Book of Email Marketing introduces the principles of successful email communication, showing how businesses can build relationships, increase customer loyalty and create effective marketing campaigns without overwhelming their audience. Using the familiar “ingredients” and “recipes” approach of the Little Cook Book series, Thom Poole explains how thoughtful, customer-focused email marketing delivers better results than simply sending more messages.

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