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£26.99 Original price was: £26.99.£19.99Current price is: £19.99.
Why does red make us stop? Why is green associated with nature, gold with wealth and black with luxury?
Colour is far more than decoration. It influences how we think, how we feel, and how we make decisions.
In Life of Colour, marketing strategist Thom Poole explores the psychology, mythology, symbolism and commercial power of colour across cultures and throughout history. Drawing on examples from branding, advertising, religion, folklore and human perception, he reveals how colours shape behaviour and why understanding them can transform the way products, brands and experiences are designed.
Whether you work in marketing, branding, design or product development, this book offers a fascinating perspective on one of the most powerful forms of non-verbal communication.
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£24.99 Original price was: £24.99.£19.99Current price is: £19.99.
Why do some numbers bring luck while others inspire fear? Why do businesses price products at £9.99 instead of £10? Why is the number 13 avoided in some cultures, while 8 is prized in others? In Life of Numbers, Thom Poole explores the psychology, mythology, symbolism and commercial influence of numbers across history and around the world. Blending cultural insight with marketing expertise, this fascinating companion to Life of Colour reveals how numbers quietly shape our perceptions, decisions and behaviour every day.
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£10.99 Original price was: £10.99.£8.99Current price is: £8.99.
In a world where trust is increasingly difficult to earn, it has become every organisation’s most valuable asset.
Play It By Trust explores why ethical marketing is not simply the right thing to do, it is also good business. Drawing on practical experience from the digital marketing world, Thom Poole explains how organisations can build lasting customer relationships through honesty, transparency and integrity, creating brands that customers are willing to believe in and recommend.
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£16.99 Original price was: £16.99.£14.99Current price is: £14.99.
In a world where trust is increasingly difficult to earn, it has become every organisation’s most valuable asset.
Play It By Trust explores why ethical marketing is not simply the right thing to do – it is also good business. Drawing on practical experience from the digital marketing world, Thom Poole explains how organisations can build lasting customer relationships through honesty, transparency and integrity, creating brands that customers are willing to believe in and recommend.
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£9.99
Every great opportunity begins with a conversation.
Whether you’re meeting a potential client, introducing yourself at a networking event, attending an interview or presenting a new business idea, your ability to explain your value quickly and confidently can shape the outcome.
The Effective Elevator Pitch provides a practical framework for creating a memorable introduction that feels natural, authentic and persuasive. Through practical advice, examples and exercises, you’ll learn how to communicate with clarity, adapt your message for different audiences and leave a lasting impression.
Learn how to:
- Develop a concise, memorable message
- Engage both emotionally and intellectually
- Adapt your pitch for different situations
- Deliver with confidence and authenticity
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£7.99 Original price was: £7.99.£5.99Current price is: £5.99.
Customer Relationship Marketing (CRM) is about far more than software. It is the discipline of understanding customers, building lasting relationships and using information to create better business decisions. The Little Cook Book of Customer Relationship Marketing presents CRM through a series of practical “recipes”, helping organisations transform customer data into meaningful insight, stronger loyalty and sustainable growth. Whether you are implementing your first CRM system or seeking to maximise an existing investment, this accessible guide provides the essential ingredients for long-term success.
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£7.99 Original price was: £7.99.£5.99Current price is: £5.99.
Digital success doesn’t happen by accident, it begins with a strategy.
The Little Cook Book of Digital Marketing Strategy provides a practical introduction to planning, developing and managing an effective digital presence. Using the familiar “ingredients” and “recipes” approach of the Little Cook Book series, Thom Poole explains how websites, email, branding and digital communications work together to create a coherent marketing strategy that supports long-term business growth.
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£9.99 Original price was: £9.99.£6.99Current price is: £6.99.
Email remains one of the most powerful marketing tools ever created.
The Little Cook Book of Email Marketing introduces the principles of successful email communication, showing how businesses can build relationships, increase customer loyalty and create effective marketing campaigns without overwhelming their audience. Using the familiar “ingredients” and “recipes” approach of the Little Cook Book series, Thom Poole explains how thoughtful, customer-focused email marketing delivers better results than simply sending more messages.
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£19.99
Marketing technology changes constantly. Human psychology changes far more slowly.
Why do customers trust one brand over another? Why do some messages inspire action while others are ignored? Why do organisations with similar products achieve dramatically different results?
In The Psychology of Marketing Influence, Thom Poole explores the psychological forces that shape every commercial decision. Combining behavioural science with more than three decades of international marketing and leadership experience, he explains how meaning, perception, trust and human behaviour influence customers, organisations and markets.
Rather than focusing on marketing tactics or the latest digital trends, this book examines the timeless principles that underpin influence, decision-making and commercial success – offering practical insights for marketers, business leaders, entrepreneurs and anyone responsible for shaping decisions.
