Numbers

Why do some numbers bring luck while others inspire fear? Why do businesses price products at £9.99 instead of £10? Why is the number 13 avoided in some cultures, while 8 is prized in others? In Life of Numbers, Thom Poole explores the psychology, mythology, symbolism and commercial influence of numbers across history and around the world. Blending cultural insight with marketing expertise, this fascinating companion to Life of Colour reveals how numbers quietly shape our perceptions, decisions and behaviour every day.