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£9.99
Every great opportunity begins with a conversation.
Whether you’re meeting a potential client, introducing yourself at a networking event, attending an interview or presenting a new business idea, your ability to explain your value quickly and confidently can shape the outcome.
The Effective Elevator Pitch provides a practical framework for creating a memorable introduction that feels natural, authentic and persuasive. Through practical advice, examples and exercises, you’ll learn how to communicate with clarity, adapt your message for different audiences and leave a lasting impression.
Learn how to:
- Develop a concise, memorable message
- Engage both emotionally and intellectually
- Adapt your pitch for different situations
- Deliver with confidence and authenticity
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£27.99
How do dictators rise to power? More importantly, why do so many people willingly help them stay there?
From the propaganda machines of the twentieth century to the misinformation battles of the digital age, The Propaganda of Tyrants explores the psychological, political and social forces that enable authoritarian leaders to manipulate public opinion, silence opposition and reshape reality itself.
Drawing on history, psychology and modern communication theory, Thom Poole examines the techniques used by tyrants throughout history, and explains why the same principles remain relevant today.
This is not simply a book about the past. It is an exploration of influence, persuasion and power that helps readers recognise propaganda wherever it appears.
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£19.99
Marketing technology changes constantly. Human psychology changes far more slowly.
Why do customers trust one brand over another? Why do some messages inspire action while others are ignored? Why do organisations with similar products achieve dramatically different results?
In The Psychology of Marketing Influence, Thom Poole explores the psychological forces that shape every commercial decision. Combining behavioural science with more than three decades of international marketing and leadership experience, he explains how meaning, perception, trust and human behaviour influence customers, organisations and markets.
Rather than focusing on marketing tactics or the latest digital trends, this book examines the timeless principles that underpin influence, decision-making and commercial success – offering practical insights for marketers, business leaders, entrepreneurs and anyone responsible for shaping decisions.
