Price perception

Price is where strategy meets reality. Every pricing decision influences customer perception, brand value and commercial success.

Pocket Guru on Price Marketing offers a practical introduction to the principles of effective pricing, combining marketing strategy, behavioural economics and commercial insight in a concise, accessible guide. Learn how pricing shapes customer behaviour, supports profitability and strengthens long-term business performance through value-based pricing, pricing psychology, competitive positioning and modern revenue models.

Written for business owners, marketers, entrepreneurs and students, this Pocket Guru title provides practical frameworks that can be applied across a wide range of industries. Whether launching a new product, refining an existing strategy or developing a stronger understanding of pricing, this guide will help you make informed decisions with confidence, clarity and commercial discipline.