Marketing in the Palm of Your Customer’s Hand

Mobile devices have become the first screen for billions of people. They influence how we search, shop, communicate, travel and make purchasing decisions. For many organisations, mobile is no longer another marketing channel—it’s the centre of the customer experience.

Yet despite its importance, mobile marketing is often misunderstood. New technologies appear almost daily, platforms evolve constantly, and many organisations focus on tactics before understanding how customers actually use their devices.

What You’ll Learn

Pocket Guru on Mobile Marketing provides a practical introduction to one of the most influential areas of modern marketing.

Drawing on decades of experience in digital marketing and mobile technology, Thom Poole explains the principles that remain relevant regardless of changing platforms or devices.

Inside you’ll explore topics including:

• Mobile-first customer behaviour
• Mobile websites and user experience
• Mobile apps and customer engagement
• SMS and push notifications
• Location-based marketing
• Privacy, ethics and customer trust
• Integrating mobile into wider marketing strategies

Part of the Pocket Guru Series

The Pocket Guru books are designed for busy professionals who want concise, practical guidance without unnecessary theory. Each title focuses on a single subject, providing clear explanations, practical frameworks and immediately usable ideas in an accessible pocket-sized format.

Who Should Read This Book?

This guide is ideal for:

• Marketing professionals
• Small business owners
• Digital marketers
• Students
• Entrepreneurs
• Anyone developing a mobile-first marketing strategy

Whether you’re new to mobile marketing or refreshing your knowledge, this book provides a clear foundation for understanding how mobile continues to reshape customer relationships.

About the Author

Thom Poole has worked at the forefront of digital marketing since the earliest days of commercial mobile technology. Having advised organisations across more than seventy countries, he combines practical experience with a strong focus on customer behaviour, technology and ethical marketing.