The Little Cook Book of New Product Development
Original price was: £7.99.£5.99Current price is: £5.99.Great businesses don’t simply create products, they create products that customers want to buy.
The Little Cook Book of New Product Development provides a practical introduction to the process of transforming ideas into successful products and services. Using the familiar “ingredients” and “recipes” approach of the Little Cook Book series, Thom Poole explains how organisations can generate ideas, evaluate opportunities, reduce development risks and bring innovations to market more effectively.