Pocket Guru on Mobile Marketing

Description

Mobile marketing has become the most powerful, and misunderstood, discipline in modern marketing.
This pocketbook cuts through hype and history to explain how mobile really works today: how people use their devices, how attention is earned in moments that matter, and how trust is built on small screens.

Written by a practitioner who has followed mobile marketing from its earliest days to its central role in digital life, this book provides clear frameworks, real-world guidance, and ethical principles for marketers, business owners, and students alike.

Concise, practical, and immediately usable, Mobile Marketing is your essential guide to relevance, respect, and results in a mobile-first world.