Pocket Guru on Search Engine Marketing

Description

Search Has Changed. Has Your Strategy?

Search remains one of the most powerful drivers of business growth, but the way people discover information continues to evolve. Traditional search engines now sit alongside AI-generated answers, conversational search, paid advertising and intelligent recommendation systems. Success depends on understanding how these channels work together to create visibility throughout the customer journey.

Pocket Guru on Search Engine Marketing provides a concise, practical guide to the principles behind modern search marketing. It explains how search has evolved beyond traditional SEO and how organisations can build sustainable visibility across today’s increasingly complex digital landscape.

More Than SEO

Modern Search Engine Marketing brings together organic optimisation, paid search, content strategy, user experience and Generative Engine Optimisation (GEO) into a single commercial framework.

This guide explores how search intent, authority, structured content, landing page optimisation and performance measurement contribute to long-term success. It also examines the growing influence of artificial intelligence and automation, helping readers understand how search continues to evolve without losing sight of the fundamentals that drive sustainable results.

Inside the Book

Discover how to:

• Understand today’s search ecosystem
• Combine SEO, PPC and Generative Engine Optimisation (GEO)
• Create content aligned with search intent
• Improve visibility across organic, paid and AI-generated results
• Build authority through high-quality content and technical best practice
• Measure performance using meaningful analytics
• Optimise landing pages for users and search engines
• Develop a long-term search strategy that supports commercial growth

Each chapter focuses on practical principles that remain relevant as search technology continues to develop.

Who Should Read This Book?

This guide is ideal for:

• business owners
• marketing professionals
• digital marketers
• entrepreneurs
• students
• anyone responsible for improving online visibility

Whether you are developing your first search strategy or refining an established programme, Pocket Guru on Search Engine Marketing provides a clear framework for understanding how modern search supports customer acquisition and business growth.

About the Author

Thom Poole is an international marketing strategist with more than three decades of experience helping organisations use digital technology to achieve measurable commercial results. Having worked across multiple industries and international markets, he combines strategic thinking with practical experience to explain complex marketing disciplines in a clear and accessible way.

Part of the Pocket Guru series, this book delivers concise, authoritative guidance for professionals seeking practical knowledge that can be applied immediately.